Sustain IT - Sustainable Tourism Innovative Training

Alkemia Case


Alkemia Case

Sustainable policy, sustainable tourism, sustainable travel agency






There are several tourism companies in Iceland that run their business with emphasis on sustainability. Some of the larger companies do have a sustainable policy but most of the companies that keep sustainability as their core value are small family run companies.

An example of this is the company Alkemia, a local travel agency and destination management company, based in the north of Iceland.They have a strong sustainability policy that is apparent in all their operation. Their emphasis is on small groups and to run their tours in the spirit of slow travel. They are a member of the VVE charter Association of travelers and their tours are eco-responsible.