Sustain IT - Sustainable Tourism Innovative Training

The economic, social, cultural heritage and sustainable tourism binomial


COU_4_EN  

 Title
The economic, social, cultural heritage and sustainable tourism binomial

 Keywords
cultural heritage, natural capital, sustainable tourism, sustainable cultural tourism,

 Author
IAL

 Languages
English

 Objectives/goals
The course provides a definition of cultural and natural heritage and sustainable tourism and explores the connections between them. Within it are then identified the traits that characterize sustainable cultural tourism and the impact on cultural promotion associations, tourism businesses and tourists. Finally, good sustainable tourism practices developed in Europe and in non-European contexts are illustrated.


 Contents in bullet points
1. Unit name: CULTURAL HERITAGE AND TOURISM FOR THE ECONOMIC DEVELOPMENT OF THE TERRITORY
2. Unit name: DISTINCTIVE ELEMENTS OF SUSTAINABILITY CULTURAL TOURISM
3. Unit name: RECOMMENDATIONS FOR SUSTAINABILITY CULTURAL TOURISM TO THE DIFFERENT CATEGOR



 Contents


 CULTURAL HERITAGE AND SUSTAINABLE TOURISM IN RURAL AREAS

CULTURAL HERITAGE AND TOURISM FOR THE ECONOMIC DEVELOPMENT OF THE TERRITORY


  KEY DEFININGS

1. CULTURAL HERITAGE
“ is an expression of the ways of living developed by a community and passed on from generation to generation, including customs, practices, places, objects, artistic expressions and values “(ICOMOS, 2002).
Cultural identity is tangible such as the built environment, natural environment and artefacts or intangible such as habits, traditions, oral history, etc.
http://www.cultureindevelopment.nl/cultural_heritage/what_is_cultural_heritage ICOMOS, International Cultural Tourism Charter. Principles And Guidelines For Managing Tourism At Places Of Cultural And Heritage Significance. ICOMOS International Cultural Tourism Committee. 2002.
 
2. NATURAL CAPITAL
includes natural resources, land and ecosystems
 
3. SUSTAINABLE TOURISM
is the “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities" (UNWTO, 2005).

‘sustainable tourism provides more meaningful connections with local people, and a greater understanding of local cultural, social and environmental issues’.
 
4. SUSTAINABLE CULTURAL TOURISM
is the integrated management of cultural heritage and tourism activities in conjunction with the local community creating social, environmental and economic benefits for all stakeholders, to achieve tangible and intangible cultural heritage conservation and sustainable tourism development (SUSTAINABLE CULTURAL TOURISM EC 2018)


  LINKING cultural and natural heritage, tourism and economic development

The UN World Tourism Organization claims that interest in the environment, culture and natural heritage is a primary motivation for more than 50% of travel, and is consistently growing as a market sector.
During the past few years there has been a shift in the heritage discourse from a conservation oriented approach to a value-oriented approach.
The London Declaration of the EC Conference on Sustainable Europe’s Cultural Heritage (2004) stated, among other things, that ‘cultural heritage has a considerable impact in many areas of economic and regional development, sustainable tourism, job creation, improving skills through technological innovation, environment, social identity, education and construction’. (European Commission, 2004).
The cultural and natural heritage and sustainable tourism are closely linked.


DISTINCTIVE ELEMENTS OF SUSTAINABILITY CULTURAL TOURISM


  10 PRINCIPLES

The Worldwide Fund for Nature (WWF) gives 10 principles for sustainable tourism.
 
1)  Using resources sustainably. The conservation and sustainable use of resources- natural, social and cultural – is crucial and makes long-term business sense.
2) Reducing over-consumption and waste. Reduction of over-consumption and waste avoids the costs of restoring long-term environmental damage and contributes to the quality of tourism.
3) Maintaining biodiversity. Maintaining and promoting natural, social and cultural diversity is essential for long-term sustainable tourism and creates a resilient base for the industry.
4) Integrating tourism into planning. Tourism development which is integrated into a national and local strategic planning framework and which undertake environmental impact assessments increases the long-term viability of tourism.
5) Supporting local economies. Tourism that supports a wide range of local economic activities and which takes environmental costs and values into account, both protects these economies and avoids environmental damage.
6) Involving local communities. The full involvement of local communities in the tourism sector not only benefits them and the environment in general but also improves the quality of the tourism experience.

7) Consulting stakeholders and the public. Consulting between the tourism industry and local communities, organizations and institutions are essential if they are to work alongside each other and resolve potential conflicts of interest.

8) Training staff. Staff training which integrates sustainable tourism into work practices, along with recruitment of personnel at all levels, improves the quality of the tourism product.

9) Marketing tourism responsibly. Marketing that provides tourists with the full and responsible information increases respect for the natural, social and cultural environments of destination areas and enhances customer satisfaction.

10) Undertaking research. Ongoing research and monitoring by the industry using effective data collection and analysis are essential to help solve problems and to bring benefits to destinations, the industry, and consumers.



RECOMMENDATIONS FOR SUSTAINABILITY CULTURAL TOURISM TO THE DIFFERENT CATEGORIES


  CULTURAL HERITAGE: RELIGIOUS HERITAGE, ORGANISATIONS, INSTITUTIONS, SITES

The Directorate-General for Education, Youth, Sport and Culture gives the recommendations for sustainability cultural tourism to the different categories of particular interest to us:
 
Cultural Heritage: religious heritage, organisations, institutions, sites, practices adopt appropriate site management plans to ensure the correct balance between safeguarding cultural heritage resources with visitor access.
Use scientific tools to conduct research on visitor impact adjust visitor flow in favour of the cultural and natural assets integrity.
Avail of digital tools to facilitate remote access, interpretation, communication, marketing and business intelligence.
Explore creative ways of actively engaging local communities in projects in particular the younger generations.
Integrate both tangible and intangible heritage into the design of new cultural tourism offers/experiences/products and consider the appropriate adaptive reuse of cultural buildings.
Develop staff training programmes to raise awareness of sustainability, environmental issues, responsible tourism etc.
Develop fundraising strategies for the protection and presentation of cultural heritage to include public private partnerships, crowdfunding, philanthropy etc.


  Best practices in EUROPA RURAL AREA

Worldwide visitor numbers to destinations are growing and even more growth is forecasted in the coming decades. In the European art city segment the increase of the number of visitors is expected to be even stronger. However, more and more we see negative newsabout crowding and the pressure on residents.

VISITFLANDERS wants to investigate the carrying capacity in Flemish tourism destinations. This needs to be done from different angles:

The carrying capacity of a destination can be viewed from:

the perspective of the residents
the perspective of the tourists
people from the tourism sector
+ all other aspects (f.e. in attractions,... -> monitoring)

 

This specific study tackles the carrying capacity of an art city in Flanders, Bruges, from the residents’ perspective.

TOURISM FOR ALL

 

"Tourism For All" Programme implemented by the Catalan Tourist Board, aims to:

- Provide Information for the traveller with special accessibility needs:  http://turismeperatothom.catalunya.com/en/

- Our website promotes the 25 destinations we currently have identified as accessible in our region, which include about 1.300  tourism resources.

-Raise awareness of accessibility and inclusion among all agents of the Catalan touristic sector.

-Provide training, toolkits, information and advice to businesses to improve the customer journey for all segments and types of travellers, including those with accessibility needs.

CULTURAL ROUTES

 

Creation, governance and sustainable management of the Cultural Routes: good practices from the Croatian Chamber of Commerce

Name of the cultural route: Danube cultural routes: Roman Emperors Route and Danube wine Route

Abstract: Within the European Commission programme on transnational thematic product, The Danube cultural routes: Roman Emperors Route and Danube wine Route project is being implemented by the Croatian Chamber of Commerce.

Collaboration: The Croatian Chamber of Commerce collaborates with the Danube Competence Center as leading partner, Romania and Bulgaria on the theme of cultural Routes with the Danube cultural routes: Roman Emperors Route and Danube wine Route project.  Project: Danube cultural routes: Roman Emperors Route and Danube wine Route, CIP Support transnational thematic product project.

Very interesting are the examples of actions to monitor / develop tourism and enhance the cultural heritage reported by UNWTO’S Website “ISTO”

The UNWTO International Network of Sustainable Tourism Observatories (INSTO) is a network of tourism observatories monitoring the economic, environmental and social impact of tourism at the destination level. The initiative is based on UNWTO’s long-standing commitment to the sustainable and resilient growth of the sector through measurement and monitoring, supporting the evidence-based management of tourism.

 

http://insto.unwto.org/observatories/guanajuato-mexico/

http://insto.unwto.org/observatories/sonoma-california-usa/

http://insto.unwto.org/observatories/sao-paulo-brazil/

 



  TOURISM ASSOCIATIONS, OPERATORS, DEVELOPERS AND ENTREPRENEURS

Invest in long-term economic and entrepreneurial development plans that include sustainability and social responsibility as part of the business strategy Sustainability cannot be a small add-on that is tacked to the end of company's business plan, but needs to be infused throughout the whole of a company.

Under the sustainability plan section of your business plan you can include the following information:

 

  • Environmental/resource impacts - Describe the impact your business could potentially have on the environment. For example, a particular manufacturing process may contribute negatively on the local water supply.
  • Community impact & engagement – Describe how your environmental impact affects the local community. Detail how you can engage the community in minimising your impact. See how to minimise your environmental impact.
  • Risks/constraints - List any risks/constraints to your business resulting from any environmental impacts.
  • Strategies – Detail any strategies you will implement to minimise/mitigate your environmental impact and any risks to your business.
  • Action plan - List your key sustainability/environmental milestones and include the following details for each:
  • Sustainability milestone - Detail the milestone you are trying to achieve. For example, reduce water consumption.
  • Target - Detail the target you are trying to achieve. For example, reduce water consumption by 60%.
  • Target Date - Enter the date and year you expect to reach each target.
  • Consult with local communities to develop and agree high quality tourism offers/ experiences/products based on authentic cultural heritage.
  • Provide guidelines and training for responsible tourism for both tourism practitioners (tour operators) and consumers (individual travellers).
  • Support start-up clusters for cultural tourism entrepreneurship.
  • Avail of existing applications (e.g. United Nations Environmental) or develop new online toolkits and digital applications for measuring visitor impact.
  • With the support of local communities, promote new emerging destinations and facilitate integrated marketing.
  • Develop pricing structures that encourage longer stays and visits in the low season.
  • Publish tourism data to enable evaluation, monitoring and mapping of the variable dynamics in the field by local and national governments.
  • Support local businesses and favour local products to encourage unique offerings.
  • Ensure a positive working environment by the creation of permanent employment or long-term employment through the low season.


  TOURISTS (CONSUMERS)

> Adopt responsible behaviour both as a traveller and as a consumer.

> Be conscious of ‘impact’ and ‘ecological footprint’ and use online toolkits and applications to measure impact.

> Be conscious of the use of natural resources and follow any special instructions.

> Respect the local community and engage in the area’s history, tradition, culture.

> Avail of local produce, creative industries, goods and services to stimulate the local economy.



  Now, an exercise

What category do you belong to?

Are you

- an association operator,

- an entrepreneur,

- a tourist

- … ?

How could you contribute to the development of sustainable tourism in your country or, do you know someone who already did it ?

Can you send us your story?



 Results

At the end of this module, you will be able to: • Understanding the dynamics that link cultural heritage and tourism to the economic development of the territory • Capturing the characteristic features of the sustainability of cultural tourism • Understanding the suggestions of specialists to stakeholders for the implementation of sustainable cultural tourism • View examples of practical applications of suggestions in European and global rural areas to verify the possibility of application in your own reality

 Bibliography

Is included in the PPT


 Training Fiche PPT:
COU_1_EN_sustain_it_ialfvg.pptx




This project has been funded with support from the European Commission. This web site and its contents reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.